The campaign line came first, followed by three years and three very different executions to raise awareness for Remember A Charity (in your Will). We begin with our last campaign...

PASS ON SOMETHING LEGENDARY

We created an Aardman first, a collaboration of 15 animators to bring Awareness week 2016 to life with a short film. Supported by posters, posts and a quote generator that enable people to write and share their own words of wisdom.

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EXTREME WILL WRITING

In year two we created the event, eXtreme Will Writing (X-sport for baby boomers). The Will signing event at 10,000ft appeared in digital and social and was supported by posts and posters.

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REMEMBER A CHARITY 2015 Posters

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REMEMBER A CHARITY 2015 Posters

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LIVING LEGENDS

In year one we turned our audience into the real life heroes by showcasing the amazing ‘crazy’ things they do to raise money for their charity. The work featured as online video, OOH and in Archive.

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