Ideation & Content. CD level coverage. Art Direction. Copy. Brand Strategy.
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Creative Directors and Creative Leads on Ford of Britain, Ireland and Ford Money overseeing every aspect of B2B and B2C. Client facing and responsible for ideation across all products and services, car launches, radio, print, social and partnerships.
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MAKE IT VISIBLE
Highly awarded work but more importantly life saving. From ideation to vest design we oversaw every aspect of the initiative.
ELECTRIC CAPRI
Working with opco’s to create tonal and visual consistency to ensure all touchpoint sings from the same song sheet.
CONTEXTUALISING RANGE
Ford of Britain launches it’s first all-electric car. Brit’s have range anxiety. To elevate fears we contextualised range by tapping into live rail data, bringing some swagger to dynamic OOH.
TIDE TRACKS
Before Hi-Vis Vest came the life saving tyre. A pilot PR-able initiative to consolidate Ford and RNLI’s partnership and raise awareness of beach safety.
WORK FROM ANYWHERE
Developed post-Covid during the ‘work from home versus back to work debate’. Print and digital partnership to promote Ford’s connected vehicles.
FORD SERVICE
Tapping into the UK’s unseasonable weather to deliver timely and relevant social comms prompting drivers to have their vehicles checked. Our approached drove 2.7million site visits and bookings increased by 104%
LOCKDOWN
Employing Ford of Britain’s owned channels to support government COVID safety advice, with a wink to flogging a car. And a big thank you from Ford Commercial Vehicle to the key workers who couldn’t #stayathome
FORD'S GLAMPERVAN
Print and social to launch Ford’s first camper van.
FORD QUERCUS SCHOLARSHIP
Social first recruitment campaign for new graduate applications.
